Kao Participates in Eco-products International Fair 2010

May. 17, 2010

Kao recently participated in Asia´s largest international environmental exhibition, Eco-products International Fair (EPIF) 2010, held from March 4 to 7 in the Balai Sidang Jakarta Convention Center in Indonesia´s capital, Jakarta. This event, the sixth and largest exhibit in the EPIF history, hosted 157 companies, 35 of which were Japanese, with a total of 90,004 visitors over the four-day period.

The Kao booth focused on a slogan from Kao´s Environmental Statement announced in June 2009: “eco together,” a theme encouraging customers to join us in protecting the environment. On display were products sold throughout Indonesia supporting Kao initiatives to lessen the environmental impact, including consumer products such as Attack, Bior? and Laurier, as well as industrial-use eco-chemical products such as ECOLA and EG Runner. Finally, our ultra-concentrated liquid laundry detergent, Attack Neo, already popular in the Japanese market, showcased Kao´s advanced water-conservation technology. Complementing this year´s theme, we invited children from Jakarta´s international elementary school to draw pictures conceptualizing “Environmental Conservation.” The resulting artwork, displayed on columns anchoring the Kao booth, conveyed the local students´ concern for the environment.

Visitors to the Kao booth offered many favorable evaluations, remarking that they “...now grasp how Kao´s products help reduce the environmental impact,” and that their “interest in eco-chemical products has grown based on these displays.”

Kao continues to strive toward implementing environmental initiatives on a global basis.

Entranceto “Eco-products International Fair 2010”
Eco-Products for industrial use shown at Kao chemical booth
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