We Start by Listening to Our Customer
Kao business activities are based on a consumer driven principle. Individual divisions cooperate with each other in an organic manner, and through Yoki-Monozukuri we provide products, brand and services that enable to us to share joy with consumers and customer.
We define "Yoki-Monozukuri" as a strong commitment by all members to provide products and brands of excellent value for consumer satisfaction.
With a small thing, we can make a big thing!
Surfactants are closely related to interfacial and colloidal phenomena. This is because these phenomena depend upon the properties of the surfaces on which surfactants have a great effect. In general, surfactants are the active agents to decrease the surface tension of the water (the word gsurfactant" originated because of this property)
Although the products are relatively small, their broad range of use has brought huge benefits to people all over the world.
Our chemical business is operated globally in the following three fields: Oleo Chemicals, to ensure a stable supply of fats- and oils-based products; multi-function Performance Chemicals based mainly on surfactants; and Specialty Chemicals, high value-added products developed to meet customer needs. We will continue providing chemical products with unique characteristics to respond to the trust customers in all types of industries place in Kao.